Pricing Is an Identity Issue, Not a Math Issue
Give yourself the credit you deserve when considering a price increase.
At the heart of any healing practice is the desire to help others. While there’s satisfaction in knowing the work you do can heal bodies and minds, focusing solely on the benefits to clients doesn’t alleviate or address one potentially hazardous element of massage therapy.
Have you ever stopped to consider that what you’re rubbing on a client’s body is equally important as what you’re doing to their body? Have you contemplated the cumulative effects of exposure to all those products—candles, fragrance, lotions, etc.—on your own health and safety?
The science around product safety and the health effects from what you put in, on, and around yourself is still emerging, but what we know for certain is that many synthetic chemicals are either untested or unsafe. Here in the United States, regulations on harmful chemicals are narrow and outdated. In fact, the European Union Cosmetics Directive has banned 1,328 chemicals from personal care products, while the US Food and Drug Administration (FDA) has banned only 11.
Unfortunately, chemicals like parabens, phthalates, and triclosan, which are found in products most therapists encounter daily (body oils, candles, fragrance, hand sanitizers, and lotions, to name a few), have all been linked to serious health concerns.
Parabens are used as preservatives and are frequently found in water-based products like creams, lotions, and scrubs. They can be absorbed through the skin, our body’s largest organ, into our blood and digestive system. Phthalates are found in most products containing “fragrance” ingredients. Both parabens and phthalates are known to disrupt hormone function, which impacts every system in our bodies. They’ve also been linked to breast and other cancers, reproductive disorders, immune system function, and neurotoxicity.
Triclosan, which is common in most antibacterial products, may encourage bacterial resistance to antibiotics and is linked to liver and inhalation toxicity. Even low levels may disrupt thyroid function.
Armed with this important information, what’s a massage therapist to do? Try this: choose nontoxic products and market your practice as safety-centered. Healthier for you, healthier for your clients—a win-win!
Not sure where to begin? Follow these five steps.
Give yourself the credit you deserve when considering a price increase.
Selling products can help support client outcomes even after they leave your treatment room and can provide a profit boost for your practice.
Through ABMP, members now have access to a streamlined, modern solution designed to help clients find and choose you more easily.
Receiving bodywork provides an important reminder of what to do (and what not to do) in your practice.